Prioritizing the barriers to tourism growth in rural India: an integrated multi-criteria decision making (MCDM) approach
نویسندگان
چکیده
Purpose Tourism is one of the upcoming service industry in India with high potentials for future growth, particularly rural areas. Many potential barriers are affecting growth tourism India. Therefore, it essential to explore and prioritize Design/methodology/approach Qualitative quantitative responses from “16” experts related hospitality management central collected this study. An integrated Multi-Criteria Decision Making (MCDM) based framework adopted identify relate significant Findings The result study identified many their importance Research limitations/implications findings add knowledge base research line previous literature. This offers an in-depth understanding focusing on devising both plan action suggestive measures dealing tourism. Originality/value provides a robust by integrating Interpretive Structural Modelling(ISM) Trial Evaluation Laboratory (DEMATEL) prioritizing critical results can help decision-maker fundamentally improve economy through
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ژورنال
عنوان ژورنال: Journal of tourism futures
سال: 2021
ISSN: ['2055-592X', '2055-5911']
DOI: https://doi.org/10.1108/jtf-10-2020-0171